Popular Online Scams in 2025 and How to Stay Safe 

August 20, 2025
A cartoon Scottish Highland cow sitting at a desk and working behind a laptop looking confused

In 2025, online scams are more sophisticated than ever, and it seems like every time you turn around, there's another pesky scammer trying to get their hands on your hard-earned cash. Dodgy emails, fake websites, sneaky phone calls – scams have become part of the digital landscape. But don’t worry – there are plenty of ways to spot them and avoid falling victim.

Let’s take a look at the scams you need to watch out for this year and how to stay one step ahead. And don’t worry, we promise not to scam you with boring advice.

AI-Powered Phishing Emails

Phishing emails are nothing new, but in 2025, scammers are using AI to make their emails look even more convincing. These emails might appear to come from a trusted source, like your bank or a well-known company, and they’ll often use your name, account details, and personal information that’s been gathered from social media or past data breaches. They might ask you to click on a link or download an attachment to ‘verify’ your account or update your payment information.

How to stay vigilant: 

Always check the sender's email address carefully and avoid clicking on links or downloading attachments from unknown sources. If something feels urgent but a little suspicious, don’t be afraid to verify the message with the company directly. You’re always better to be safe than sorry!

Social Media Impersonation Scams

Ah yes, the weird and wonderful world of social media. Social media is a big target for scammers these days. They’ll create fake profiles that look just like your friends, family, or even businesses you trust, then send you messages asking for money or personal details. These scammers have become pros at copying profiles, photos, and even the way people write. It’s like they’re trying to be your best mate, but they're only interested in one thing: your hard earned wonga. 

How to stay vigilant: 

If a friend reaches out unexpectedly asking for money or personal deetz, give them a call to confirm it’s really them. Also, be cautious if their messages seem rushed or unusual. Your mate might be in a jam, but if they’re not usually borrowing money for “urgent pizza and a holiday,” you’ve got to ask questions. 

Online Shopping Scams and Fake E-Commerce Websites 

Shopping online is a breeze, but scammers have been setting up fake e-commerce websites that look incredibly legitimate. They often offer ‘too good to be true’ discounts or products that you can’t find elsewhere. Once you enter your payment details, you either never receive your order, or your card gets charged for far more than you expected (which is a bit of a jump-scare when you check your balance!). 

How to stay vigilant:

When shopping online, make sure the website has a secure connection (look for HTTPS) and pay with trusted methods like credit cards or PayPal. Do your research to ensure the site is legitimate before entering payment details.

Investment Scams in Cryptocurrencies and NFTs

With the rise of cryptocurrency, scammers have jumped on the bandwagon. They’re offering “too good to be true” investment opportunities in crypto or NFTs (non-fungible tokens). These often come in the form of ads, social media posts, or even fake celebrities promoting their “guaranteed” returns. Once you send your money, it’s gone. Like a good pint at the pub – it just disappears. 

How to stay vigilant:

Be cautious with “too good to be true” investment opportunities, especially if they promise quick returns. Always research the platform and never rush into investments you don’t fully understand. 

Tech Support Scams (The ‘Your Computer is Infected’ Call) 

This scam is as old as the hills, but it’s still making the rounds. You’ll get a phone call from someone claiming to be from a reputable tech company (like Microsoft or Apple), warning you that your computer has been infected with a virus. They’ll offer to fix it for a “small fee,” which usually involves you giving them remote access to your computer or handing over your credit card details. And before you know it, your personal info is spinning out of control like a bad dancer doing the Gay Gordons. 

How to stay vigilant:

If you get an unsolicited phone call claiming to fix an issue with your computer, hang up and reach out to the company directly if you suspect something’s wrong. Never give remote access to someone you don’t know or trust.

Romance Scams

Romance scams involve scammers pretending to be someone you're interested in. They’ll engage with you on dating websites or social media and build a ‘relationship’ with you over weeks or months. Eventually, they’ll ask you to send money to cover an emergency, a plane ticket, or a medical bill. They’re like the digital equivalent of a ‘wee bit too perfect’ boyfriend/girlfriend. 

How to stay vigilant:

If someone you’ve never met in person asks for money online, it’s a major red flag. Don’t end up on the next Netflix series about online romance scams – take a step back and get a second opinion from friends and family if you’re unsure about an online relationship. 

Scammers are clever, but with a little awareness and some common-sense precautions, you can protect yourself and your money. If something feels fishy, trust your instincts and don’t be afraid to say no. And remember, if it sounds too good to be true, it usually is!

At BrawBand, we want you to enjoy a safe and secure online experience – because the only thing you should be worried about is whether you’re getting the best internet deal in Scotland (you are, by the way), not falling for a scam!